Six Steps to Free Publicity

Six Steps to Free Publicity

Introduction: Media Publicity = > Credibility + Sales
Step One: Come Up With a Newsworthy Angle
Step Two: Write a Press Release
Step Three: Polish the Press Release
Step Four: Send it Out
Step Five: Talk Effectively With Reporters
Step Six: Utilize Electronic Channels Too

For more strategies and examples, order SIX STEPS TO FREE PUBLICITY autographed by Marcia Yudkin (Plume Books), available at the Online BookStore (OBS), your local bookstore or from (617) 266-1613.